In a dynamic move poised to shake up the world of sports sponsorships and female empowerment, Empower, a leading financial services firm, has officially announced a powerful partnership with LPGA Tour superstar Lexi Thompson. This strategic collaboration not only underscores Empower’s commitment to championing female athletes but also highlights the growing intersection between financial literacy and elite sports performance.
Lexi Thompson, an 11-time LPGA Tour champion and one of the most recognizable names in women’s golf, brings her signature grit, grace, and relentless pursuit of excellence to this partnership. At just 29, she has already crafted a legacy built on resilience, consistency, and trailblazing achievements. With a career that began at age 12 when she became the youngest golfer ever to qualify for the U.S. Women’s Open, Thompson’s journey continues to inspire fans around the globe.
Empower’s decision to align with Thompson is a natural one. As a brand built on the mission of helping people reach their financial goals, Empower sees Lexi as the embodiment of discipline, perseverance, and smart decision-making — qualities that translate seamlessly from the golf course to the financial world. Together, they aim to inspire individuals, especially women and young athletes, to take control of their financial futures.
A Partnership with Purpose
This isn’t just a typical athlete endorsement deal. Empower and Lexi Thompson are set to collaborate on a series of initiatives aimed at promoting financial education, wellness, and career planning for athletes and fans alike. The goal? To drive meaningful conversations about long-term financial health, particularly for women in sports who often face unique economic challenges during and after their careers.
Empower’s Chief Marketing Officer, Stephen Jenks, expressed enthusiasm about the collaboration:
“Lexi Thompson represents more than athletic excellence — she stands for strength, intelligence, and integrity. Our partnership with her reflects our shared values of confidence and empowerment. We’re proud to support her as she continues to break boundaries on and off the course.”
This partnership arrives at a pivotal time for women’s golf. With growing audiences, increased sponsorship visibility, and rising prize funds, the LPGA Tour is experiencing a renaissance. Having a global brand like Empower invest in one of the game’s brightest stars is a strong indicator of the sport’s upward trajectory and its increasing commercial appeal.
Lexi Thompson: Champion On and Off the Green
Known for her bold approach to golf and her trailblazing spirit, Lexi Thompson is not just an athlete — she’s a role model. Beyond her impressive list of tournament victories, including a major win at the 2014 Kraft Nabisco Championship, she has demonstrated fierce independence, professionalism, and a deep commitment to philanthropic causes. Whether supporting military families, raising awareness for breast cancer, or mentoring young girls in sports, Thompson uses her platform to uplift others.
Speaking on the new alliance, Lexi shared her excitement:
“I’m thrilled to partner with Empower — a brand that understands the importance of planning for your future, whether it’s in your personal life or career. Financial confidence is key, and I look forward to helping spread that message with a team that truly aligns with my values.”
Her enthusiasm reflects a growing awareness among athletes about the importance of smart financial planning, especially in a world where career longevity can be uncertain and income streams fluctuate. This partnership seeks to equip both fans and athletes with the tools and confidence they need to plan ahead and make informed choices.
Building a Legacy of Impact
With this high-profile partnership, Empower is doubling down on its commitment to inclusivity and long-term impact. The company has been steadily expanding its involvement in sports, particularly focusing on diverse and underrepresented communities. By teaming up with Lexi Thompson, Empower is not only supporting a world-class athlete but also helping to rewrite the playbook for how athletes use their platforms to influence financial wellness.
Expect to see a range of upcoming Empower and Lexi co-branded content, appearances, and educational campaigns. These initiatives will likely be rolled out across media platforms, live events, and digital campaigns — all with the mission of helping people gain the knowledge and confidence to make the most of their money and their potential.
Final Thoughts
Lexi Thompson’s partnership with Empower is more than a brand alignment — it’s a signal of change. It represents a shift in how athletes are valued, how brands invest in impact-driven campaigns, and how sports can be a powerful vehicle for education and empowerment. As Lexi continues to shine on the fairway, her collaboration with Empower will no doubt inspire countless individuals to chart their own paths with purpose, confidence, and financial freedom.
